.jpeg)
JimRichHospitality
Scalable Culture. Powered by AI. Grounded in Ops.
Three decades of building restaurant culture at scale
150+ restaurant openings and two major expansion stories
Who I Am
CPK 2 → 100 | Mendocino Farms 9 → 90 | 150+ Openings
I help brands scale culture — not just talk about it.
At my core, I'm about building relationships, motivating teams, and making the guest experience unforgettable. Colleagues say I inspire through passion, clarity, and a balance of art and science—always sweating the small stuff and elevating every detail that matters.
A decade on and off Broadway taught me something most consultants miss: when you open the doors, your team is on. Either it feels authentic and genuinely yours—or it feels overly scripted and corporate. Guests and team members always know.
.jpeg)
What Drives My Work
Whether you’re early in growth or scaling fast, the work is the same: protect what makes the brand special while building systems that can actually hold it.
The Disconnect– When founders can't be everywhere and opening #25 starts to feel different than opening #5, I work with leadership to capture your cultural DNA, then translate it into materials that scale without losing what makes you "you."
Lost in Translation– Not just language barriers, but the cultural nuance that makes international markets feel authentically yours, I maintain brand essence while respecting what's different.
Outgrowing the Materials– Materials that worked for years suddenly feel old or out of touch. New managers and team members aren't getting it anymore because it no longer sounds like your brand.
AI as Thought Partner– I lead the thinking, but AI helps me go deeper, push further, and get to a better place faster. It’s a creative partner, not a replacement.
The kiss of death is watering it down. Your voice matters everywhere—if the team doesn't feel it and the guest doesn't get it, it's not your brand anymore.
How We Can Work Together
One guy. Three angles.
Brand voice, openings, and training are all parts of the same work—you don't get handed off between specialists. That's the point.
The work is custom. I partner with you to solve your specific challenge–capturing founder vision before growth dilutes it, maintaining culture across borders, or redesigning training that’s gone stale.
The Process
I listen deeply → Create solutions grounded in your reality → Refine until it's authentically yours → Clear endpoint. You own it. I move on.
Partnership Matters
My best work happens in collaboration. Some clients want co-creation. Others want me to solve and deliver.
Both work.
-
2-Hour Working Session – $1,500
-
Monthly Partnership – Starting at $12,000
-
Project-Based – Starting at $5,000
-
Workshop Facilitation – Starting at $5,000
Let’s Connect
Ifyou've said "heck yes" at least once while reading this, we're probably a good fit.
Ready to start? Let's begin with a 2-hour working session. Laptops open, materials ready, we'll dig into your challenge and you'll know if this is the right direction.
In-person (LA) or intensive Zoom with full screen sharing.
Curious what I'm thinking about? Check me out on LinkedIn where I share insights on restaurant training, AI partnership, culture at scale—and occasionally the best beaches I've discovered.
